LinkedIn's popularity is growing every year and has become the premier platform for professional networking. If there's one place your business should be in 2024, it's on LinkedIn. 

In short, LinkedIn is a professional network where you build networks, connect with former colleagues and follow companies you are interested in. Here you can form professional relationships, gain insight into professional environments, participate in industry discussions and, not least, a nice recruitment site.

In order to gain followers, it is important that you publish content that is useful to your target audience. Have a good mix of images, video and text, and feel free to use hashtags (#). A great way to increase the reach of what you share is to get your employees, friends and family to share what your company publishes. By liking and sharing, their network also sees the post. 

First and foremost, it is important to have a ready-made business idea. Add logo and enter information about the company.

Then it's just a matter of getting started! Here we have 5 tips to start with:

1. Write articles on topics related to your field of study. By showing people that you know what you're doing, you build your professional reputation, create trust and get noticed. When people like and comment on your posts, their networks will see your post. In this way, you can reach many people in a short time and build a follower base over time.

2. Include images and/or video. Research shows that, on average, video content generates three times as much engagement as text. Remember to add subtitles so that it is easier for your followers to understand the content.

3. Offer yourself. According to LinkedIn, people are tired of the polite standard business talk. Be personal, dare to express your own opinions and include yourself in what you write. Publish content that is useful and educational for your followers. Another great way to create engagement is to ask questions. Have you read an article that covered a topic that you find interesting? Post it on LinkedIn with your thoughts and ask others what they think.

4. Sharing your own content is only half the job. Interact with others by getting involved in discussions, liking and commenting on others' posts. Shift the focus away from sales and more on making contacts, networking and interacting with others.

5. Be consistent! Make sure you keep a steady rhythm when publishing your posts. According to LinkedIn, businesses that post weekly see a 2x increase in engagement with their content.